klair operates the engagement. Hermes drafts the brief. Apollo builds. We sign a milestone plan, run the workshop, demo every Friday, and hand you working software. Pause between milestones — at no cost.
how working with us feels
The build cadence, in ninety seconds.
What lands in your inbox, what shows up in your project tracker, what you sign and when. The build cadence from your seat — not from the platform side.
01A · 017 · KLAIR-2026
VIDEO · 90 SEC · THE BUILD CADENCE, IN NINETY SECONDS. · PRESS PLAY
sample milestone ledger · shape only
Four milestones. One signable plan.
Real engagements vary in scope, duration, and price. The shape is what stays the same: each milestone is signable, deliverable, dated. You pay per signed milestone. If we can't deliver the milestone for the price we named, that's our problem to absorb, not yours to renegotiate.
sample · indicative
idmilestone
M1discovery + specscope locked before you pay
M2MVP lab deployworking software on a lab branch
M3iteration + previewscoped fixes, preview link per deploy
M4production + handoffdeploy, docs, team hand-off
∑ every milestonesignable, deliverable, datedfixed per milestone
after handover · optional
At handover you choose: take the runbook and self-host, or stay with us hosted on Moon. The Moon decision happens at handover, not at intake.
The price isn't the cost of the code. It's the cost of the engagement around the code.
If you have an engineering team with a backlog they can describe, a CI they can configure, reviewers who can sign every change, and the time to drive the work — Apollo direct is what you want. Services is for everyone else: a project, a deadline, no engineering team to grow. Six things the milestone fee covers that an Apollo subscription does not include.
01
Brief scoping
Hermes drafts. klair's engineers refine and challenge. A bad brief produces lab failures Apollo can't recover from on its own.
02
Milestone planning
Turning a brief into a signable, fixed-price plan with deliverables, dates, and a failure clause.
03
Project management
Friday demo cadence, escalation path, change-orders, single point of contact.
04
Delivery accountability
If we can't deliver the milestone for the price we named, that's our problem to absorb, not yours to renegotiate.
05
Engineering review of every change
klair's engineers review changes Apollo opens before you see them. On Apollo direct, your reviewers do that themselves.
06
Time-to-first-ship
klair starts immediately on a signed milestone plan. Apollo direct requires you to onboard, configure, brief, review every cycle.
want to operate Apollo yourself?
If your team has a backlog, a CI, and reviewers who can sign every change, Apollo direct sits on your repo and you operate it. Same engine, no engagement.
We don't just ship for clients — we run our own products on the same engine. Every milestone you sign on /services is delivered by the team behind Hermes, Apollo, and Moon.
ENTRY FUNNEL
Hermes
Brief intake. A sentence in, a structured proposal out.
Same engine, same team, same cadence — running on three of our own products today.
path 1b · build & run · optional
Stay hosted at handover.
Path 1A delivers the code. Path 1B keeps us running it. At handover you opt into Moon — Apollo on Call drafts hotfix PRs, you sign every merge. Cancel any month, take the runbook, self-host. Code stays in your repo at exit.
Moon Shared, Dedicated, or Cluster — sized to the project we built together.
The questions buyers ask before signing a milestone plan.
Apollo direct sells you the engine. Services sells you the engagement around the engine. The milestone fee on Path 1A isn't the cost of the code Apollo writes — it's the cost of brief scoping, milestone planning, project management, delivery accountability (klair absorbs milestone slippage), engineering review of every change before you see it, and time-to-first-ship from a one-paragraph brief. If you have an engineering team with a backlog and a CI and time to drive the work, Apollo direct is what you want. If you have a project and a deadline and you don't want to grow an engineering team to ship it, Services. The choice is real both ways.
ready when you are
One paragraph in. A milestone plan out.
Hermes asks the questions, klair's engineers refine the brief, you sign per milestone. No deck, no discovery week, no surprise invoices.