Industrialisethedeliveryofcustomsoftware.
Hiring a feature should be faster than hiring an engineer to build one. And the price should stop hiding on the invoice. That's the gap we exist to close.
Imagine a workshop that doesn't close. You sit down on Tuesday afternoon and the workshop asks you what you want to build. Apollo runs the conversation, drafts a brief from your answers, and you sign it. You log off. Through Tuesday night, Wednesday morning, your weekly all-hands, the workshop runs: plans, lab branches, tests, retries, changes opened for review. By Wednesday at 09:14, your project-management tool has an ordered summary of the work done. A short queue of clean changes is waiting in your repo, each one with the diff, the test report, the risks. You drink a coffee, you read, you sign. The next milestone invoices itself. That is what we are building. The thing that builds custom software is no longer a team of engineers working hours. It's a workshop with humans at the two boundaries.
This is also the line we hold the product to. Anything that breaks the morning-after picture (silent failures, opaque retries, changes without context, missed Friday demos) is a bug, not a feature trade-off.
- GA1 Sept 2026
The day Apollo leaves private beta and pricing is finalised.
- DESIGN-PARTNER SLOTS0 / 10
Open through GA. We close the door at 10. No waitlist theatre.
- APOLLOprivate beta▌
Invited cohort. 72-hour human reply on every application.
- COMPLIANCEarch-ready
SOC2 · ISO 27001 architecturally ready, certification not yet engaged.
- 01INDUSTRIALISE THE RAILS, NOT THE CRAFT
Industrialise the rails, not the craft.
Boring infrastructure, boring contracts, boring billing — so the software we deliver can stay bespoke. The workshop is the standardisation; the work itself remains craft.
- 02SHOW, DON'T DECK
Show, don't deck.
Every plan, every step, every change ends up in the activity feed and in the project tool you already use. We do not maintain a status deck. If it isn't visible in your tool, we haven't done it.
- 03THE PRICE IS THE PRICE
The price is the price.
We publish what we charge. No “starting at”, no urgency timers, no enterprise tier dressed as a sales call. Stop anytime is a real button — milestone billing on services, monthly cancellable on the platform.
CEO
Sets direction and owns the relationship behind every signed engagement.
COO
Runs operations and the engagement lifecycle from kickoff to milestone sign-off.
CCO
Owns commercial relationships and the distributor network behind every project.
CTO
Builds Apollo and the engineering platform under every workshop.
Now sealing ten charters before 1 September 2026
A team member reads it. Reply within two business days.